Did you know that, just like me, Gabrielle on "Desperate Housewives" is partial to Stuart Weitzman shoes? Bree collects Tupperware but keep me out of the kitchen. The last time I wrote a Tupperware story I was, like, maybe 22. Wanna have a party? Pole dancing is more my speed.
'Grey's Anatomy' and Closet
AFTER watching an episode of ''Grey's Anatomy,'' Sarah Grace McCandless, 32, a novelist from Washington, went shopping. The $160 Citizens for Humanity jeans that she bought online had a special appeal that wasn't about the label.
''I bought jeans that Meredith was wearing,'' said Ms. McCandless, a self-described pop culture addict, referring to the character Meredith Grey. ''I don't have Meredith's body, but you can order them in different sizes.''
Ms. McCandless also has a pair of the True Religion jeans that Izzie wore, along with brown boots like the pair from Frye worn by Cristina, also characters on ''Grey's Anatomy.''
Ms. Candless shops on SeenON.com (also known as SeenON!), one of a cluster of TV- and movie-themed Web sites offering breathless behind-the-scenes chatter, as well as instant gratification for those with a taste for celebrity style. Fans are now just clicks away from owning not only the clothes and accessories worn by characters on more than 100 television shows and movies, but also the sofas they sit on and the martini glasses they drink from.
Screens big and small are already full of recognizable brands like Coke and Cheerios placed in strategic view, a practice known as explicit product placement. But, until recently, viewers had to work at identifying the shoes or earrings characters wore.
Because of the Internet, the selling of more than 20,000 products that are not easily recognizable or never identified in a script, called shopping-enabled entertainment, is taking off, driven by consumerism and celebrity worship.
To read the rest, click on this link:
'Grey's Anatomy' and Closet - New York Times
No comments:
Post a Comment